Therapist Scoop is a little corner of LoveAndLifeToolbox.com for therapists, counselors and other related professionals interested in private practice development, business expansion via product creation, affiliate relationships and educational opportunities. Check back periodically to see what’s new!
Your Online Marketing Scoop (For Therapists Frustrated with their Online Marketing Results)
According to my colleagues, Clinton Power and Juliet Austin of the Mind Body Training Institute, blogging and email marketing go together like peanut butter and jelly. You need a blog to write inspiring content for your audience in order to build relationships with them over time whereby they come to see you as the expert whom they trust. You also need:
- an email list of loyal subscribers who you can build relationships with so you can let them know to read your blog posts when you publish them.
- to build your list of email subscribers on an ongoing basis in order to increase the number of people who read your blog posts (and email is the optimal place for selling your services, courses, and products).
- to be a skilled email marketer in addition to being a skilled blogger if you want to attract clients online or sell products, courses, and programs.
Juliet and Clinton are offering a comprehensive 6-month program to improve your blogging and email marketing skills. It includes:
- 32 lessons/modules, and 21+ bonuses
- 6 months of personalized coaching support and feedback (8 office hours held live on a webinar)
- support via their private Facebook group
They explain in detail what this program is and how it can help you to continue to expand your business savvy.
Your BUSINESS EXPANSION Scoop
Times have surely changed for those in our profession! Therapists are fortunate to be doing our work during a time that’s increasingly open and flexible to the many ways we can be good at what we do and have business savvy. The ways in which we can help others have surged past the walls of our therapy offices. The internet allows us to reach and educate people in ways we never had before and many therapists are flexing their creative muscles as they create products and helping tools to benefit people almost everywhere.
Many more therapists are now finding creative ways to expand their businesses by making their knowledge available to those who for whatever reason, might not seek therapy or counseling. As we know, seeing a therapist isn’t a fit for everyone (shame or discomfort with therapy, cost, location, etc). Therapist-created tools can provide other options to people seeking knowledge and having a desire to try to tackle change on their own.
I have been developing a passive income stream alongside my practice for almost 10 years and have sold my workbooks to couples in the US and all over the world.
My Therapy-At-Home Workbooks
I have three workbooks in my Therapy-At-Home Workbooks® line;
The Premarital Counseling Workbook for Couples (Spanish version)
My Therapy-At-Home Workbooks Mini Guides
For individuals wanting to do some of their own self-exploration. I have two available at this time:
Your AFFILIATE MARKETING Scoop
Affiliate marketing is the next step after product creation if you’re interested in expanding your passive income. This is when you sell other’s product that resonates with you for a commission and/or others sell your products that resonate with them for a commission.
For example, there are therapists enrolled in my Therapy-At-Home-Workbooks Affiliate Program actively selling my helping tools via their sites or social media for a 50% commission per sale. They are adding to their passive income streams by offering products they believe to be useful to their online audience.
Your AFFILIATE PLATFORM Scoop
Whether you have a product you’d like to sell or are interested in selling another’s product, you need to have an affiliate hosting platform as an interface to manage the sales. If you have a product, those who sign up for your program get a unique code embedded in your their link so you can differentiate where sales came from. It automatically tracks your sales every month and what commissions you owe your affiliates. If you’d like to affiliate with another’s product, most platforms notify you when there is a sale through your efforts. It’s important to do your due diligence around choosing an affiliate hosting company to be sure it meets your particular needs. I have always used E-Junkie.com and have loved it; inexpensive and easy to use.
Our Changing Landscape
If you’re interested in a refresher of the timeline of rapid change for therapists online and associated ethical dilemmas, check out my article series for PsychCentral.com spanning 2009 – 2014.
- Therapists 2014: The Intersection Between Clinician, Business Savvy and Personal Brand
- Therapists Online: A New Norm? (2012)
- Therapists Busting Out Online: Where Are We Now? (2011)
- Therapists, Social Networking and Blogging, Oh My! (2010)
- Therapists Unmasked on the Internet (2009)
More recently, I was interviewed by Clinton Power of AustraliaCounselling.com.au for a podcast, on the topic of e-books and passive income streams for therapists. Have a listen!
I am to answer questions from therapists related anything mentioned above via my Contact form. It’s a very exciting time to be in our profession with with many creative paths to be a business savvy therapist. And what’s even more fun is that we can support each other in ways that have never been available.
There are people out there specializing in therapist education, to teach us how to be therapists and business people at the same time! A few that come to mind are ZynnyMe.com and MindBodyTrainingInstitute.com.
Lisa Brookes Kift, MFT
Founder of LoveAndLifeToolbox.com
Private Practice MarinTherapyAndCounseling.com in Larkspur, CA.