Therapist Scoop is a little corner of LoveAndLifeToolbox.com for therapists, counselors and other related professionals interested in private practice development, business expansion via product creation, affiliate relationships and knowledge expansion opportunities.
Your Online Education and Business Expansion Scoop
Times have surely changed for those in our profession! We as therapists are fortunate to be doing what we do during a time that’s increasingly flexible and open to the business and public education expansion possibilities. The ways in which we can help others have surged past the walls of our therapy offices. The internet allows us to reach and educate people in ways we never had before and many therapists are flexing their creative and clinical muscles as they create products and helping tools to benefit people from all over the globe.
I have been developing my own passive income stream alongside my practice for almost 10 years and have sold my workbooks to couples not only in the US but all over the world. It is an honor to know that people all over the world are using my tools to improve their relationships.
My Therapy-At-Home Workbooks
I have three workbooks in my Therapy-At-Home Workbooks® line;
The Premarital Counseling Workbook for Couples (Spanish version)
Many other therapists are also finding creative ways to expand their businesses by making their knowledge available to self motivated and “DIY” people looking for supplements or alternatives to therapy. As we know, seeing a therapist isn’t a fit for everyone (shame or discomfort with therapy, cost, location, etc). Therapist-created tools for individuals or couples provide other options to people seeking to educate themselves.
My New Therapy-At-Home Workbooks Mini Guides
These are for individuals and the first in this series is now available:
Affiliate Marketing Scoop
Affiliate marketing is the next step after product creation if you’re interested in expanding your passive income. This is when you sell other’s product that resonates with you for a commission and/or others sell your products that resonate with them for a commission. In my case, there are therapists enrolled in my Therapy-At-Home-Workbooks Affiliate Program actively selling my premarital and/or marriage workbooks via their sites or through social media for a 50% commission per sale. They are adding to their passive income streams by offering products they believe to be useful to their online audience.
Your Affiliate Hosting Platform Scoop
Whether you have a product you’d like to sell or are interested in selling another’s product, you need to have an affiliate hosting platform as an interface to manage the sales. If you have a product, those who sign up for your program get a unique code embedded in your their link so you can differentiate where sales came from. It automatically tracks your sales every month and what commissions you owe your affiliates. If you’d like to affiliate with another’s product, most platforms notify you when there is a sale through your efforts. It’s important to do your due diligence around choosing an affiliate hosting company to be sure it meets your particular needs. I have always used E-Junkie.com and have loved it; inexpensive and easy to use.
Our Changing Landscape
If you’re interested in a refresher of the timeline of rapid change for therapists online and associated ethical dilemmas, check out my article series for PsychCentral.com spanning 2009 – 2014, listed below in order of most recent publication dates:
- Therapists 2014: The Intersection Between Clinician, Business Savvy and Personal Brand
- Therapists Unmasked on the Internet
- Therapists, Social Networking and Blogging, Oh My!
- Therapists Busting Out Online: Where Are We Now?
- Therapists Online: A New Norm?
I was interviewed by Clinton Power of AustraliaCounselling.com.au for a podcast, on the topic of e-books and passive income streams for therapists. Have a listen!
I am always happy to answer questions from therapists related to the above. Feel free to reach out via my Contact form.
Lisa Brookes Kift, MFT