Therapist Scoop: Private Practice, Passive Income, Business Savvy, Oh My!

Therapist ScoopTherapist Scoop is a little corner of for therapists, counselors and other related professionals interested in private practice development, business expansion via product creation, affiliate relationships and knowledge expansion opportunities.


*NEW Your Therapy Training Scoop (1/25/2017)

There are two new offerings this month, lots of great stuff going on.

1- 6-Week Private Practice Challenge for Therapists by ZynnyMe!

This is for any therapist, counselor, helper and healer who wants to dig into there practice to make their private practice foundation more solid than ever before.

Each Wednesday starting February 1st, we will release a free training for you to watch online anytime that day. We will be online to answer your questions as well. Think of it like coaching office hours. Here is what we will cover…

February 1st: How to Set Fees in Private Practice
February 8th: Choosing a Niche in Private Practice
February 15th: Marketing 101: Marketing Plan Basics
February 22nd: Website 101: Website Basics 
March 1st: Multiple Streams of Income for Therapists
March 8th 11-12:30pmPST:
6-Week Challenge Wrap-up & Business School Bootcamp Launch Party with awesome giveaways!


2- Mindfulness Training by Ron Siegel, PsyD

Ron Siegel, PsyD will be joining my friends at NICABM for an intensive training program on integrating mindfulness into psychotherapy.  Ron is one of the most gifted and spirited mindfulness teachers of our time, and his wisdom and experience come through in his teaching.

As you participate in this program, Ron will be your guide to using mindfulness in your work with clients, so they can experience greater healing, achieve healthier, more meaningful connections in relationships, and even change their brains.

Here’s a look at some of the topics this mindfulness program will help you master:

  • Why Mindfulness Can Free Clients from Self-Preoccupation and Empower Them to Experience the Richness of the Moment
  • Getting Clients Started with a Mindfulness Practice that Can Reduce Stress and Anxiety, Boost the Immune System, and Even Change the Brain
  • How Mindfulness Can Transform the Therapeutic Relationship
  • Mindfulness and Self-Compassion: Antidotes to Loneliness and Alienation
  • Mindfulness-Based Treatments with Proven Client Outcomes
  • Empowering Clients to Step Back into Life: Mindfully Treating Depression
  • How to Help Clients Befriend Fear and Increase Their Capacity to Bear Anxious Feelings
  • Taking Patients Beyond Symptom Management: How Mindfulness Can Be Instrumental in Treating Chronic Pain

Your Online Education and Business Expansion Scoop

Savvy TherapistTimes have surely changed for those in our profession!  We as therapists are fortunate to be doing what we do during a time that’s increasingly flexible and open to the business and public education expansion possibilities.  The ways in which we can help others have surged past the walls of our therapy offices. The internet allows us to reach and educate people in ways we never had before and many therapists are flexing their creative and clinical muscles as they create products and helping tools to benefit people from all over the globe.

I have been developing my own passive income stream alongside my practice for almost 10 years and have sold my workbooks to couples not only in the US but all over the world.  It is an honor to know that people all over the world are using my tools to improve their relationships.

My Therapy-At-Home Workbooks

I have three workbooks in my Therapy-At-Home Workbooks® line;

The Premarital Counseling Workbook for Couples

The Marriage Refresher Course Workbook for Couples

The Premarital Counseling Workbook for Couples (Spanish version)

Many other therapists are also finding creative ways to expand their businesses by making their knowledge available to self motivated and “DIY” people looking for supplements or alternatives to therapy.  As we know, seeing a therapist isn’t a fit for everyone (shame or discomfort with therapy, cost, location, etc).  Therapist-created tools for individuals or couples provide other options to people seeking to educate themselves.

My New Therapy-At-Home Workbooks Mini Guides

These are for individuals and the first in this series is now available:

Family of Origin Work:  Untangle Your Unhealthy Roots

Affiliate Marketing Scoop

Affiliate marketing is the next step after product creation if you’re interested in expanding your passive income.  This is when you sell other’s product that resonates with you for a commission and/or others sell your products that resonate with them for a commission.  In my case, there are therapists enrolled in my Therapy-At-Home-Workbooks Affiliate Program actively selling my premarital and/or marriage workbooks via their sites or through social media for a 50% commission per sale. They are adding to their passive income streams by offering products they believe to be useful to their online audience.

Your Affiliate Hosting Platform Scoop

Whether you have a product you’d like to sell or are interested in selling another’s product, you need to have an affiliate hosting platform as an interface to manage the sales.  If you have a product, those who sign up for your program get a unique code embedded in your their link so you can differentiate where sales came from.  It automatically tracks your sales every month and what commissions you owe your affiliates.  If you’d like to affiliate with another’s product, most platforms notify you when there is a sale through your efforts.  It’s important to do your due diligence around choosing an affiliate hosting company to be sure it meets your particular needs.  I have always used and have loved it; inexpensive and easy to use.

Our Changing LandscapeAffiliate Marketing for Therapists

If you’re interested in a refresher of the timeline of rapid change for therapists online and associated ethical dilemmas, check out my article series for spanning 2009 – 2014, listed below in order of most recent publication dates:

I was interviewed by Clinton Power of for a podcast, on the topic of e-books and passive income streams for therapists.  Have a listen!

I am always happy to answer questions from therapists related to the above.  Feel free to reach out via my Contact form.


Lisa Brookes Kift, MFT